Category: Websites
6 Ways to Lose Customers
October 9, 2008 – As a retailer, the last thing you want to happen is to lose customers. Without realizing it, you may already be losing them. Are you doing any the following? Lack of Product Knowledge
Smart Car Takes on the Truth
October 9, 2008 – Even if you haven’t yet shopped for a smart car, it’s hard not to see them (cute as they are) and wonder: Who really fits in those tiny vehicles? Can I even fit my groceries in one? Could it withstand… Read More
Online Shopping Resilient: 35% of E-tailers Expect Growth
October 2, 2008 – Nearly three fourths (72 percent) of internet retailers say the online channel is more likely to withstand an economic slowdown than offline channels, and most are cautiously optimistic about their business performance in the next 12 months, according to a… Read More
How Much Product Should I Show On My Site?
October 2, 2008 – I get this question a lot: how much product should I place on my web site when I have thousands and thousands of SKUs? I always tell them that depends on what you’re trying to accomplish. Do you want to… Read More
Value Store Brands: High-end Taste for Low Spenders
October 1, 2008 – Arguably, the king of cheap chic is US retailer Target. Faced with intense retail competition years ago, Target chose “to reposition itself as a mass merchandiser of affordable chic goods,” according to professors Patrick Barwise and Sean Meehan, co-authors of… Read More
Branding on Facebook: Groups or Fan Pages?
October 1, 2008 – Search Engine Journal produced a comparison between two free Facebook branding tools: Facebook Groups, which enable users to cluster around a shared interest; and Facebook Fan Pages, which are like a personal profile page for companies.
Wake Up and Search for Crocs!
September 25, 2008 – You probably know that Crocs are fairly popular shoes these days–with kids and weekend warriors (personally, I can’t go there). But did you know that when you search for “Crocs” on Flickr there are 27,761 results? (And a solid majority… Read More
Nearly 70% of Online Adults Use Social Media, Often Research Products
September 24, 2008 – More than two-thirds (68 percent) of online Americans say they visit online blogs, communities or social networks, and 33 percent engage in product research online to help make purchase decisions, according to (pdf) the August/September 2008 Insight Report from MarketTools… Read More
Best Global Brands: Lessons Learned
September 24, 2008 – Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases… Read More
2009 B-to-B Marketing Trends
September 24, 2008 – Imagine you’re in a meeting with your CFO and he/she announces that all variable spending must be held flat or increased at a significantly slower rate than you have experienced over the last two years. Now what do you do?… Read More