November 13, 2006 – With internet videos, the company is reaching an international market on a budget any advertising executive would envy. For close to $50 — the cost of a rake, a Big Mac meal, Coke and some marbles — the company has… Read More
October 11, 2006 – Select the right keywords and — to paraphrase “Field of Dreams” — if you optimize it, they will come. Choose the wrong words and your search engine optimization (SEO) campaign might be DOA. [Full story at imediaconnection.com] Link to this… Read More
September 29, 2006 – Dotfusion clients Scarborough Town Centre and First Canadian Place took top honours at the 34th Annual International Council of Shopping Centre’s MAXI Marketing Awards. Merit Awards were presented to Yorkdale Shopping Centre, Lougheed Town Centre and Halifax Shopping Centre. High-Fives… Read More
September 28, 2006 – Only a few smart Internet Sites have figured out how to appeal to a large constituency with time to spend and money to burn. [Full story at businessweek.com] Link to this post!
September 27, 2006 – If you’re building a website for female consumers, then you need to do it differently than if your site is for males or for everybody. [Full story at imediaconnection.com] Link to this post!
September 26, 2006 – Bootlegger is holding an Internet voting contest, which allows the public to choose their favourite youth models. The person with the most votes by the end of September will receive the $10,000 to use for school or charity work. [Full… Read More
September 1, 2006 – As you know, Friday is when we highlight a Dotfusion client in the Retail or Shopping Center space. Today the spotlight is on the Maxi Award nominated First Canadian Place (FCP) events program. FCP is a mixed use building located… Read More
August 21, 2006 – After years of trying to figure out how to market and merchandise online profitably, more merchants now get it or are getting closer. Use these tips and best practices to avoid mistakes and boot holiday sales 2006. [Get Your Copy… Read More
August 18, 2006 – Dotfusion client, Pickering Town Centre is promoting a Youth Fashion Expert Challenge on their Website. The Challenge, with a $500 shopping spree prize, works like this: Link to this post!
August 17, 2006 – Twenty major retail websites were analyzed and measured on over 70 attributes in two dimensions: functional or “must-have” capabilities and emerging or “sophisticated” capabilities. The winners may surprise you. [And the winner is…] Link to this post!