It’s that time of year again…

It’s back to school time! We found a shopping mall with a great marketing idea for the season.

Jacksonville Mall has a completely separate website just for back to school shopping, check it out here.

The idea is that they have created 5 fictional students with different styles, taken 5 different clothing items and made them into 25 outfits! This makes it a fun way for kids to shop for back to school. Not only that, but the site itself is interactive, easy to navigate, and simple for kids to use.

To ensure parents are comfortable with the idea, they’ve got a list of dress codes for schools in the area. They were also giving away free school supplies with purchase, something we’re sure moms and dads would be pretty happy about as well.