Facebook Changes “Become a Fan” to “Like”
More than 200 million users sign into Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with photos. A company or brand can even allow their consumers, or “Fans” to receive special offers exclusively because of their involvement on Facebook, through promotions, coupon codes and contests run on the site or “Fan Page”.
Yesterday, Facebook announced that they will no longer call this consumer/fan interaction “Becoming a Fan”, but will substitute the action to a more familiar term, with higher click through rates, called “Like”-ing. Once a user clicks that they “Like” a subject, they’ll be automatically engaged as a “Fan”.
Facebook already lets people show that they like comments or pictures posted on the site, and it says users click that term almost twice as much as they click “become a fan.” Facebook says changing the button will make users more comfortable with linking up with a brand and will streamline the site.
Overall, the action of “liking” seems more casual, but the effect is still the same. People will be able to look at a users profile and see the pages they “Like” just like they would be able to see the pages users were previously “Fans” of.
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