Retail Marketing - Shopping Center Marketing

Creating a great call to action isn’t simple of course, as it takes work to figure out exactly what to offer and how to portray that offer on your pages. As you begin to think about how to handle creating calls to action for your website, keep in mind that simple calls to action are often the most effective. By keeping it simple, you should be able to brainstorm and design some calls to action that really work.

BarackObama.com - You know what you’re getting and what to expect when you click on any button on BarakObama.com

Salesforce.com - Salesforce’s homepage includes three distinct calls to action above the fold

Mozilla - Mozilla’s call to action is that it gives a clear indicator of what a user can expect when they click on the button

Commercial IQ - The nice thing about Commercial IQ’s call to action is that it’s action oriented and attracts the visitor’s eye.

Basecamp - 37 Signals - Check out the homepage of their Basecamp product and you’ll see what I mean. Basically the entire page, or at least everything above the fold, is a call to action.

Remember, an effective call to action is always visible, attractive, and matched to a compelling offer.

Article by Adrian Mott - Learn more…