ShoeDazzle of the month club

Posted by October 27, 2009 in Consumer Brands , eCommerce , Fashion , Innovation , Personal Shopping , Websites

Remember the food of the month club? You pay a flat fee and they send you something fresh and tasty once a month. Well reality TV star Kim Kardashian just launched a new site that takes the food of the month premise and applies it to the hottest shoes of the month.

Each month, ShoeDazzle’s personal stylists then send the user an email with five new shoe choices, handpicked to suit her personality and fashion preferences. The user simply logs into the site to select the pair she wants, and it gets shipped out for free.

www.shoedazzle.com

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