Consider the thought process

I recently came across this great little comic entry that I found quite amusing.
Believe it or not this type of situation happens more often than we would like to imagine.
Great and innovative ideas are all well and good but it is not just about the idea, it is about the thought process behind the idea that makes it successful.
Next time you have a great idea make sure you begin the rollout process by thinking about it or by bringing in a third-party professional to bring additional insight.