Polo Ralph Lauren Has Groundbreaking New Mobile Commerce Site


Okay, some things are cool. This is really cool.

Polo Ralph Lauren yesterday launched a mobile commerce service that will enable consumers to purchase products through the rapidly-growing mobile channel. He is the first luxury retailer in the U.S. to offer consumers the opportunity to shop via their camera phones by scanning the Quick Response (QR) codes in advertisements.

The QR code is a two-dimensional symbol that holds a large volume of information including URLs. When detected by the phone’s reader software, it will automatically connect the mobile user to a specified internet portal, simply by holding the mobile device over the given symbol or photographing it. Mobile users without a camera or QR reader can visit m.ralphlauren.com via their phone browser to access the m-commerce site and the tool for QR software download. All Ralph Lauren m-commerce transactions are secure and feature Secure Sockets Layer to ensure safe transfer of information . Standard shipping on all m.ralphlauren.com purchases will be complimentary.

“Our company is experiencing growth on all fronts and this opens up a new channel for us,” said David Lauren, senior vice president of advertising, marketing and corporate communications for Polo Ralph Lauren. “We are thrilled to be pioneering m-commerce and QR codes in the U.S. We look forward to embracing this new technology and breaking ground with innovative ways of connecting with our consumers.”

QR codes are already mainstream in Asia and are quickly spreading throughout Europe, with this technology being increasingly adopted in the U.S. As more new phones with pre-installed reader software are introduced to the market, it is expected that QR codes will become prevalent in the years ahead. Already mobile commerce in Japan exceeds traditional computer-based e-commerce and with this mobile technology.

[Story Found at NJ.com – Fashion Today]

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