Bebo Produces Online ‘Model’ Drama

Posted by August 20, 2008 in Advertising , Fashion , Interactive Advertisement , Mobile Marketing , Online Advertising , Social Media , Social Networking , Websites

model.jpg

Bebo’s newest web series, Model.Live, follows three IMG models as they globetrot to fashion shows in search of fame and fortune.

The show is 12 episodes long and begins in New York City with Mercedes-Benz Fashion Week. Its intention, Bebo says, is to “[reveal] the truth about how professional models live.” (Like most professions, the “truth” is about putting in the hard work and commitment necessary to achieving fame.)

Created by IMG Media and sponsored by EXPRESS, Model.Live debuts today on Vogue.TV and Bebo, where viewers can interact with models and sift through their video diaries, blogs, photos and text messages. Questions for the models can also be submitted on EXPRESS.com, where one question per week will be featured and answered. EXPRESS will also host show outtakes, sweepstakes and extra features.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>