Marketing Execs Must Master the Power of Social Media

Senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad — with nearly half saying it is a vital component — according to research sponsored by TNS media intelligence/Cymfony, MarketingCharts writes.

49 percent of execs say social media should be monitored at the executive level and be allocated significant resources.

Among the highlights of the study:

• Some 30 percent of marketing executives agree that social media is an unconventional new opportunity that businesses must grasp with a sense of urgency.

[Full Story at Marketing Vox]