O.P.E.N. Watch: Targeting List Makers

Referring to Target in a blog feels a little funny right now, in light of its recent press for dissing “non-traditional” media. The brand’s official statement sounds dangerously closed, but we found evidence during our O.P.E.N. Watch study that the brand does have its eye on using digital media to enable and connect consumers. Take TargetLists for example.

TargetLists is a service that lets you create public and private wishlists for “any person, event or occasion,” and view them online or instore at a kiosk. As a consummate list-maker, online and off, this could be the solution to my endless stash of lists that never seem to be where I need them when I need them.

[Full Story at MoneyThinks.com]