Men Are More Likely Than Women To Use Internet For Valentine’s Day Shopping
Published by Cindy February 14th, 2008 in Advertising, Online Advertising, Personal Shopping, Retail Marketing, Shopping Center Marketing, Websites.
Men are more likely than women to use the Internet to aid them in their Valentine’s Day gift purchase, particularly to get gift ideas or find a store, according to a new study from online marketing firm DoubleClick Performics.
Of 656 men and women surveyed 47% said they planned to use the Internet in shopping for a Valentine’s gift. However, 57% of men said they planned on using the Internet compared with only 39% of women, DoubleClick found.
Consumers said they were going online to get gift ideas (32%), compare prices or find deals (27%), find a specific product (21%), find places to shop (16%), find a specific online store (15%) and find a store address or phone number (12%).
[Full Story at Internet Retailer]
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