Is Indycar.com On The Right Track? It’s Online But Is It In Line?

In the days of Andretti and Unser, the Indy Racing League (IRL) reigned supreme. But after a split that divided open-wheel racing into two similar series—in the process, weakening its fan base and NASCAR’s growth—the IRL entered obscurity. That is, until two-time Indy 500 winner Helio Castroneves put on his dancing shoes. Because of Castroneves,the IRL returned to the mainstream in a dramatic fashion at a critical time. By winning ABC’s immensely popular Dancing with the Stars, Castroneves’ performances shined a much-needed spotlight on the IRL while upstaging the NASCAR championship chase.But can a dancing competition really revitalize a racing league that has crashed and burned?

[Full Story by Robyn Schechter at Brand Channel]