Marketers Trying To Help Us Keep Resolutions, Not Just Make Them

Before the New Year is old news and annual resolutions are trounced by daily responsibilities, I want to call attention to a few noteworthy examples that hit my inbox.

It’s pretty straightforward, but I like how Circuit City put its products behind consumers’ goals. For each of 6 resolutions that you’ve either thought about or resolved to do at some point or another (Get In Shape, Get Organized, you get the idea), it lists 3 product categories that could help you keep your promise to yourself. Simple, yes, but creative and, yes, even inspirational. Gap had a similar approach, but it was a little on the more-clever-than-constructive side.

[Full Story at mooneythinks.com]