Yankee Candle Turns Off Its Online Christmas Lights Early
Yankee Candle announced December 3 on its web site that “due to the current volume of orders” it couldn’t guarantee orders for Christmas delivery.
Unanticipated demand? Poor Planning? But to their credit, Yankee Candle makes it very clear on the homepage that you can’t get orders shipped for Christmas, and it uses the rest of the real estate to re-direct consumers to alternatives–online gift cards or the retail stores. Good for them for being transparent and doing what they can to minimize customer disappointment.
[Full Story at mooneythinks.com]