Belvedere Vodka
Is the Belvedere online experience as smooth as its vodka? The US homepage is adorned with images of the stylish satin finished glass bottle (which depicts the Belvedere Palace—the official residence of the Polish president in Warsaw), and welcomes the user to “taste the beautiful life.”
Throughout the site, the brand has adopted a minimalist approach and uses crisp content and subtle imagery to appeal to an audience that is socially active and style conscious.
The main menu on the homepage resembles the perfectly layered drink—well coordinated, thoughtful, and diligently structured. The Vodkas section presents information on the three product lines: the original, and the macerated versions—Belvedere Cytrus and Belvedere Pomarancza, which were recent additions (2004) to the company’s offerings.
[Full Story by Preeti Khicha at Brand Channel]
Hello,
Just want toa ask if you can send some details on how you market belvedere, who are your competitors, where is it stands in the market, what are the marketing strategies. please give some figures.