Oprah Winfrey Discovers YouTube

Posted by November 21, 2007 in Interactive Advertisement , List Growing , Online Advertising , Social Media , Websites

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Oprah Winfrey’s Harpo Prods. has announced a partnership with YouTube to launch a new Oprah channel on the video site. The new channel, which went live Friday, features a collection of supplemental video from “The Oprah Winfrey Show,” including backstage footage, highlights from guests’ appearances, and even videos that Oprah has shot herself.

To help kick off interest in the new partnership, Oprah has booked YouTube founders Chad Hurley and Steve Chen to appear on her show Tuesday. Oprah will also feature several YouTube-discovered stars on the program, including Tyson the skateboarding dog and Judson Laipply, the creator the much-streamed Evolution of Dance clip.

[Full Story at Bloggers Blog]

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