Barbie’s Virtual World

Posted by November 19, 2007 in Consumer Brands , eCommerce , Innovation , Interactive Advertisement , Technology , Websites

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It was bound to happen sooner or later. Barbie is going virtual reality. Mattel just unveiled Barbie Girls, a hybrid play experience that blends fashion, music and an online virtual world. Launching this week, Barbie Girls first comes to life via www.BarbieGirls.com, which Mattel bills as “the first global, virtual online world designed exclusively for girls.” At BarbieGirls.com girls can create their own virtual character, design their own room, shop at the mall, play games, hang out and chat live with other girls. In July, Barbie Girls emerges into the real world with a handheld, 4 1/2″ portable device that serves as a music player and fashion statement-in-one, while also unlocking new content within BarbieGirls.com.

[Full Story at Shopping Blog]

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