Sears’ Wish Book Returns To Mailboxes And Sends Consumers Online

While I’ve already deposited a few stacks of holiday catalogs in the recycling bin this season, there’s one still on its way that I bet will have some staying power. Sears’ Wish Book, an old favorite, is back. And not just the same old hefty tome, but a sleeker (since it went away in 1993, the catalog decreased from 700 pages down to 188), restructured, and, I’ll say it, hipper version. I haven’t received the hard copy yet, but the online version looks promising.

[Story by Kelly Mooney at mooneythinks.com]