High-profile musicians set up virtual fashion stores online

Posted by June 13, 2007 in Consumer Brands , Retail Marketing , Shopping Center Marketing , Websites

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Zwinktopia, the fashion-conscious virtual community from IAC/InterActiveCorp., is letting major musicians set up shop in its universe, with deals for a boutique from rapper 50 Cent to tout an upcoming album and virtual merchandise from rock bands like the Clash, the Sex Pistols and Slipknot.
[Full story at canada.com] 

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