Online Video’s Greatest Hits
Published by Margaret May 16th, 2007 in Consumer Brands, Online Advertising, Retail Marketing, Reviews, Shopping Center Marketing, Websites.
Online video offers some very compelling features; chief among them is heightened engagement. But before jumping into the online video fray, marketers should look back at several years of online video successes and failures. Lessons learned from past efforts will help to develop a solid online video game plan today.
[Full story at iMediaConnection.com]
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