Retail mobile web presence is small but growing. at Retail Marketing

Retail mobile web presence is small but growing.

Published by Margaret March 19th, 2007 in Mobile, Retail Marketing, Shopping Center Marketing, Websites.

The presence of retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, retailers today are taking baby steps toward initiating a mobile presence. Of the 10 retail segments in the study, the standout is electronics: 19% of electronics brands have built and maintain mobile web sites. Other brand segments that are leading early adopters include home appliances (9%) and apparel (7%).
[Full story at internetretailer.com]