Retail mobile web presence is small but growing.

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The presence of retailers with mobile sites is growing; but just like Internet adoption in the mid-‘90s, retailers today are taking baby steps toward initiating a mobile presence. Of the 10 retail segments in the study, the standout is electronics: 19% of electronics brands have built and maintain mobile web sites. Other brand segments that are leading early adopters include home appliances (9%) and apparel (7%).
[Full story at internetretailer.com]

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