Use It or Lose It: How to Convert PR Hits into Sales at Retail Marketing

Use It or Lose It: How to Convert PR Hits into Sales

Published by Margaret November 21st, 2006 in Retail Marketing, Websites.

There’s no guarantee that getting great recognition from media hits will garner new business. But you can improve your chances by being proactive. Here are several ways you can leverage your investment in public and media relations to improve your corporate and executive positioning, internal and external communications, and sales and marketing materials.
[Full story at chiefmarketer.com]