Category: Virtual world

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“The Booty Reader” by Old Navy

August 5, 2010 – Have you ever longed for the future of shopping for jeans to be determined for you, or are you the kind of shopper who likes trying on endless styles of denim before you settle on one that fits your shape?… Read More

Digital Cosmetic Mirror: Try On Makeup Virtually

June 24, 2010 – IBM has recently teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take… Read More

Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Augmented Reality Packaging & Kiosks Help Lego

April 23, 2010 – Growing up, augmented-reality was something my brother and I could only dream about when shopping for new Lego kits. We saw it in movies and could imagine a world where you could fully see something in 3-demensions before spending your… Read More

The Perfect Wedding Location… A Retail Store?

February 22, 2010 – Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no… Read More

Virtual Makeup Mirrors

February 16, 2010 – Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning beauty, but today they provide that wow factor via a different route – the Digital Cosmetic… Read More

The Mobile Marketing Revolution.

February 10, 2010 – It’s here. Apple has finally (and formally) announced that the iPad will be coming out in late spring, 2010. In additions to competing with electronic books (like Amazon.com’s Kindle, Barne’s & Noble’s Nook, Sony’s Reader Digital Book, etc) as a… Read More

The eReader War

February 8, 2010 – Starting Wednesday, February 10, the Nook (by Barne’s & Noble) will be on the shelves of Barne’s & Noble’s retail locations. Until now, the Nook has only been available for purchase online, however to compete with the release of Apple’s… Read More

Augmented Reality Helps Sell the Product

November 4, 2009 – Augmented Reality is taking hold across the marketing world as consumer brands as varied as Kia Motors, Nestlé, and Frito-Lay look for newfangled ways to push snack foods, cereal, and automobiles to a younger demographic. The hope for marketers is… Read More

Find best place to work remote…There’s an app for that.

September 16, 2009 – It’s rather difficult to find a quiet and the most favorite place to work in a public place, which is almost perpetually noisy. WorkSnug, which is an Augmented Reality application for the iPhone 3GS will find your favorite work place… Read More

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