Category: Uncategorized

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Give A Gift on Facebook

June 25, 2009 – With the rise in adopting Facebook as a key social marketing tool, retail marketers have created a fan or brand page but are now asking how do I grow my fan base. Try creating a facebook application that involved giving… Read More

Facebook Tops Social Marketing Sites

June 17, 2009 – In May 2009, Facebook became the most popular US social networking site. According to comScore, Facebook totaled 70,278,000 unique visitors. Here’s the question –  how can you retail shopping centre benefit from even connecting with 1% of Facebook visitors. Which… Read More

Keeping Up With The………Kids!

June 11, 2009 – I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday.  The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked… Read More

How to Do Well to Hook in the Young Market

June 5, 2009 – According to eMarketer Magazine, they say one thing’s for sure that retail marketing professionals should note —teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age… Read More

Aardvark – Fast answers from your friends

June 4, 2009 – Aardvark is a way to get fast, detailed answers to questions from your extended social network. You can ask questions via an instant message or email. The questions are then sent out to your friends (and their friends) based on… Read More

Capturing the Grad Market Using Digital Marketing Tools

May 28, 2009 – Yorkdale Shopping Centre has done well with creating a true targeted marketing campaign to capture the interst and purchasing decisions made by the lucrative grad market. In April they began with an online questionnare to engage the teen market.  In… Read More

Women Busting Out In The Gaming Scene

April 30, 2009 – A study by Nielsen Games reported 29% of total PC game players were women ages 25 to 54. Gaming has grown increasingly popular among older players, other demographic groups—and women. According to, women gamers are to double by 2010. … Read More

Electronic Will for your online identities

April 16, 2009 – Ever since the internet became an integral part of daily life, we’ve become accustomed to securing a wide range of online identities with usernames and passwords. Legacy Locker is a safe and secure repository for your digital property that lets… Read More

Men Spend More Time Online

April 16, 2009 – Retail marketing professionals often are thinking of enhanced methods to market to women, lest we forget our bountiful men! “Men spend more time online, conduct more searches on a daily basis and do not mind seeing ads,” says Lisa E.… Read More

mMarketing – MMS, SMS, mobiSites – Are You Well Positioning Your Marketing Message ?

April 2, 2009 – Mobile marketing is ripe and ready for the picking.  With smart phone consumer adoption through the roof, retail marketing managers must consider moving dollars from their traditional advertising media buys to the direct, personal, interactive digital market now while m-marketing,… Read More

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