Success Stories from Facebook Marketing

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Posted by August 30, 2011 in Uncategorized

We checked out a few success stories from the Facebook Marketing Solutions page, and found Lacoste’s to be a good one! Through their campaign of Facebook ads, they had an amazing return of investment. Their strategy? Segmenting ads to two different age groups, 18-24 and 25-44, while also directing them towards fashion forward people by using key words such as “design” and “fashion tv” to place their ads in the most appropriate places.

The results of this campaign were a huge success. They had 66 million impressions in Germany, 70 million in France, and 43 million in the U.K.

If you’re interested in more info, check out their advertising case study¬†and learn some tips from Lacoste!

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