Mobile Shopping’s First Christmas

U.S. consumers are shopping via cell phone more than ever before. According to Deloitte’s 24th Annual Holiday Survey of retail spending and trends, published in October 2009, one in five shoppers plan on using a mobile phone to assist with holiday purchases, from researching prices and other product information to actually buying presents.  Retails Systems Research managing partner Paula Rosenblum, whose expertise is in technology as its applied to retail, explains why the new shopping channel is here to stay.
Mobile shopping is still new in the U.S., but it’s been popular in parts of Asia for quite some time. Why are we behind?

Americans are oddly resistant to new payment types. I guess it’s a trust issue: fear of data breaches. But we’ll get there eventually.
What would you say is the top reason to shop via mobile this season?

So many retailers have cut back on inventory and are at risk of running out of stock this year. This makes it possible to find what you need instantly.

Article by Lauren Sherman
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