Women Busting Out In The Gaming Scene

A study by Nielsen Games reported 29% of total PC game players were women ages 25 to 54.
Gaming has grown increasingly popular among older players, other demographic groups—and women.

According to womengamers.com, women gamers are to double by 2010.  I challenge a retail marketer to “get their game on” by incorporating gaming in their online marketing plans for fall 2009.