A climate change?
In 2007, Canadian retailers sold C$13.8 billion ($12.9 billion) of consumer products and travel bookings online. But by 2012 eMarketer projects that Canadian business-to-consumer (B2C) e-commerce sales will reach C$22.8 billion ($22.2 billion).
So by now all retail marketers do you get it…are you wearing the parka in the cool financial climate to stay warm….hello online is outperforming traditional media like a nice hot chocolate in this cold weather.
If you’re not immersing your retail shopping experience message in the hot online sphere, you’re going to freeze ole school style.