Value Added Business
Value added promotion has been around forever and has reared its head in many different manifestations like the barter system and contest promotion.
A lot of times we have a notion that it is better to focus on your own brand and not involve others in the building of your brand but more importantly sustainable industry.
Some have put away their inhibitions and have opened up their businesses to strategic partnerships that work and engage action to their end-users. Aligning yourself with businesses that have the same focus as you opens up doors and builds industries.