Category: Technology

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Twitter; A Window into the Soul of a Brand

April 7, 2010 – It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers… Read More

Gen X to Lead the Way to Global Financial Recovery

April 6, 2010 – PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y. Here are some highlights: Gen X fuels growth in initial stage of recovery: Even though Gen… Read More

“Fans” and “Friends” Are More Likely to Purchase Products

March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More

Google Announces National Click-to-Call Mobile Ads

March 12, 2010 – Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature… Read More

Facebook Landing Pages

March 10, 2010 – Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages. Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of… Read More

Geo-Fences + Mobile Phones = Powerful Real Estate Marketing

March 8, 2010 – Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion. It’s Saturday morning. Joel… Read More

Parking Made Easier

March 3, 2010 – Hate trying to find that parking spot and finding the correct amount of change for the meter? Well, there is hope. San Francisco-based Streeline has developed new technology that allows commuters to use their mobile phones to find a parking… Read More

Digital Marketing & Traditional Print Ads, Combined?

March 3, 2010 – The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The… Read More

Dealing with Negative Feedback via Social Media

February 23, 2010 – So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some… Read More

The Perfect Wedding Location… A Retail Store?

February 22, 2010 – Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no… Read More

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