Video in your magazine
An upcoming issue of Entertainment Weekly will include what’s being billed as the first video advertisements ever in a print magazine. According to the Associated Press, a video player with a 2-inch screen will be embedded on heavy-stock paper — similar to what’s used by greeting cards that play bits of music — and inserted into the magazine.
The first ads will be for CBS and Pepsi — they’ll appear in the magazine’s mid-September TV preview issue — but not in all copies. The magazine, which would not disclose the cost of the ads, said the insert will only be distributed in the Los Angeles and New York areas.
Author: — David Colker