Retail Marketing - Shopping Center Marketing

So, a 70-year-old man has filed a lawsuit against Apple for claiming that the iPhone 3G is “twice as fast for half the price”, which technically, it’s not.

Fighting back, Apple is claiming that what they said is true but that no person “could have reasonably relied on or misunderstood Apple’s statements as claims of fact”.

So if it isn’t a fact how can it be true and why would they create an advertisement that made the statement?

How far is a company allowed to go in their advertising efforts? How far would you push the boundaries? Is there even a boundary to push? How highly do you value the intelligence of your customers? Does the intelligence of your customer even matter?

These are just a few “ethical” type questions you need to ask yourself before your next advertising campaign. Be smart and respect your customer.