Retail Marketing - Shopping Center Marketing

Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands - via the social media spaces of Twitter and Facebook - are more likely to purchase the products of those brands that they “follow” or “fan” online. They are more likely to also refer these [...]

Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]

Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages.
Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of it as a mini-site within a Social Media site.
Facebook Landing Pages are used to promote deals, [...]

Chris Thorman writes for Software Advice which specializes in helping organizations find the right software for their individual needs. He has shared his article “Searching for Real Estate Made Easy: Geo-Fences Plus Mobile Phones” with Dotfusion.
It’s Saturday morning. Joel and Rebecca are walking their dog through a neighborhood in Austin, TX. As they walk, they [...]

Hate trying to find that parking spot and finding the correct amount of change for the meter? Well, there is hope. San Francisco-based Streeline has developed new technology that allows commuters to use their mobile phones to find a parking spot as well as pay for it.

The NY Times reported today that Condé Nast will be releasing several of their magazings in full-length versions, as iPad applications. These will be available to iPad users, just like a traditional magazine, at a fraction of the weight and waste. “The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair,The New [...]

So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]

Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind.
Josh and Ting Li tied [...]

PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]

Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning beauty, but today they provide that wow factor via a different route - the Digital Cosmetic Mirror. This device allows users to test make-up without having to so much as use [...]