Retail Marketing - Shopping Center Marketing

Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of the show to create a great advertising experience. Read more at BNET.
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Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends? 
Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever 21, videotaped her stash and the rundown of her new party dresses has been watched more than [...]

An upcoming issue of Entertainment Weekly will include what’s being billed as the first video advertisements ever in a print magazine. According to the Associated Press, a video player with a 2-inch screen will be embedded on heavy-stock paper — similar to what’s used by greeting cards that play bits of music — and inserted [...]

Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.
Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media [...]