Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive, at all times.
Dealing with negative feedback is really important and should be handled as strategically [...]

Like any conversation, a large part of talking is… listening.
This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think are relevant to your audience.
Measurable feedback has been a concept since the development of the telephone. [...]

In this day and age, “personal connection” is as valuable as gold. Whether you’re starting a business, changing career paths, or trying to make sure your current business stays in-tact during this crazy and “social” new world, Social Networking is something you will likely depend on to propel you to the next level of success. [...]

TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks.
“When we introduced Facebook Like for the blog sidebar, allowing any reader from Facebook to “Like” your blog and receive post updates directly [...]

A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and what you’re doing. The site motivates people to “crawl the corporate ladder” of participating companies, [...]

It’s been said that Twitter, or “micro blogging”, can change the way the world does business, and it has. But, how does the way your brand uses Twitter give your audience a window into the heart of the company? Consumers are getting smart and aren’t just looking for broad-based, brand-awareness tactics anymore. They’re looking for [...]

So, you finally came to the agreement that Social Media is the way of the future, but you’ve started to notice that while you and your associates think highly of your products, services, centers, stores, or other, there are some people out there on the Internet are saying something different.
Is the best practice to dump [...]

Connected to too many social networks? Well, I ran across a great article today that lists out quite a few ways to centralize your social networks. These will help you stay organized for the thousands of pieces of micro information social networking services provide.

Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store [...]