Tagged: Social Media

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Victoria Secret – Facebook

screen shot from Victoria Secret Facebook Page

August 23, 2011 – Looking for some inspiration for your business Facebook page? or just want to see a cool set up? Check out Victoria Secret’s page. They have everything from contests, campaigns and apps, to wall papers, gift cards, and the link to… Read More

How are consumers using social media?

June 7, 2011 – Shop.org has blogged about a study on the impact of social networks and group buying on shopping. Online consumers are actively following retailers on social media sites, and half of them are clicking through to their online store. They want… Read More

5 Ways to Build a Loyal Audience Using Social Media

August 17, 2010 – The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found… Read More

Responding to Negative Feedback on Twitter

August 13, 2010 – The internet has given consumers the power of complaint as much as the power of acceptance. Unless your brand is made of fairy tales and magic, it’s unlikely that all the consumer feedback you receive on Twitter will be positive,… Read More

Social Media Campaign Boosts Old Spice Body Wash Sales, 107%.

July 28, 2010 – If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body… Read More

Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000

July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and… Read More

Facebook Scraps a $100 Million Dollar Business

July 9, 2010 – Come August 1, you will no longer have the option of paying real money for fake gifts to post on someone’s virtual “Wall” on Facebook. It sounds crazy, but I can’t help but think, “who in their right mind would… Read More

Listening on the Web

June 21, 2010 – Like any conversation, a large part of talking is… listening. This is also important when thinking through your Social Media strategy. “Who’s saying what” about your brand is equally important to sharing deals, events and random things you may think… Read More

Facebook’s “Like” Option is Increasing Blog Referral Traffic

June 14, 2010 – TypePad recently released a short study conducted on their site to see what adding the Facebook “Like” button would produce. The test resulted in an increase in site traffic of 50% in 3 weeks. “When we introduced Facebook Like for the… Read More

Summertime Campaign Planning

May 27, 2010 – Summertime typically means that the “kids” are out and about and ready to unwind. They have more time to spend on the computer, more time to sit in front of the TV, more time to hang out with friends and,… Read More

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