Tagged: social marketing

“Fans” and “Friends” Are More Likely to Purchase Products

March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More

Social Media Making a Holiday Impact

December 9, 2009 – Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases. Social media really appears to be emerging as… Read More

How to Maximize Social Networks For Your Brand

September 3, 2009 – This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy. Studies confirm 52% of social network users had become a fan or follower… Read More

Tips for Facebook Brand Marketing

August 13, 2009 – 1. Fan Pages – This relatively new option provides businesses and brands with a social environment with the additional capabilities of adding widgets and modules such as polling apps. The benefit is that each time you update your wall, all… Read More

462% Jump in Mom’s Use of Social Media

July 8, 2009 – The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research… Read More

Twitter Debate

June 19, 2009 – Is Twitter a viable marketing tool? Personally, I think it works some times but it is very rare where it can really boost a marketing campaign. Over at BNET, the Guy Vs. Guy column had a great debate on this… Read More

Twitter = Evil?

April 16, 2009 – Now, before you go off on me, I find it absolutely hilarious to think that Twitter actually lowers your moral compass. But apparently some “researchers” believe it does. New findings show that the streams of information provided by social networking… Read More