Tag Archive for 'shopping-center-marketing'
On Dec 11 - Macy’s Rewards Random Acts of Kindness
Published by Bryce December 10th, 2009 in Retail Marketing, Shopping Center Marketing.“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]
Vote For The Next Face of Yorkdale
Published by Bryce November 13th, 2009 in Shopping Center Marketing, Uncategorized.Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage prompts shoppers to text their vote.
Check out the site and vote: www.yorkdaleisme.com
How to Maximize Social Networks For Your Brand
Published by Bryce September 3rd, 2009 in Social Media.This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy.
Studies confirm 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company [...]
Yorkdale’s BTS Module Continues to Be Recognized
Published by Yvette August 26th, 2009 in Shopping Center Marketing.Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site. In two weeks, that’s two sites that applaud the Dotfusion efforts! See the Yorkdale BTS module for yourself.
General Growth Introduces Mobile Ad Network for Malls
Published by Bryce June 18th, 2009 in Mobile Marketing.Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion Show at Tyson’s Galleria outside Washington and South Street Seaport in New York. Read More [...]


