Retail Marketing - Shopping Center Marketing

“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]

Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage prompts shoppers to text their vote.
Check out the site and vote: www.yorkdaleisme.com

This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy.
Studies confirm 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company [...]

Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself.

Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion Show at Tyson’s Galleria outside Washington and South Street Seaport in New York. Read More [...]