Tagged: Shopping Center Marketing

On Dec 11 – Macy’s Rewards Random Acts of Kindness

December 10, 2009 – “The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is… Read More

Vote For The Next Face of Yorkdale

November 13, 2009 – Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage… Read More

How to Maximize Social Networks For Your Brand

September 3, 2009 – This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy. Studies confirm 52% of social network users had become a fan or follower… Read More

Yorkdale’s BTS Module Continues to Be Recognized

August 26, 2009 – Just today Dotfusion Interactive Marketing received recognition on the Best Web Gallery site.  In two weeks, that’s two sites that applaud the Dotfusion efforts!  See the Yorkdale BTS module for yourself. Link to this post!

General Growth Introduces Mobile Ad Network for Malls

June 18, 2009 – Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion… Read More