Retail Marketing - Shopping Center Marketing

It is not often you hear about a major turnaround for a retail company. However, Pier 1 looks to have done just that. After heading for bankruptcy just three years ago, they have made a tremendous comeback with a new CEO and strategy.
As new merchandise arrived, the retailer recognized that it needed to pull consumers [...]

PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y.
Here are some highlights:
Gen X fuels growth in initial stage of recovery: Even though Gen X—those aged 29 to 45—is only about three-fourths the size of the Boomer generation—it is in a [...]

Every shopping center in the world has several in-store directories. They are broken down so visitors can find the place they are looking for and can get a sense of where they currently are in relationship to the center. But the hardest thing about in-store directories, is knowing where to find them (in the store). [...]

The brainchild of fashion retailer Jack Menashe and award-winning designer James Mansour, the storied 163-year-old venue in Manhattan’s Flatiron district is being transformed into a three-story shopper’s paradise.
Limelight Marketplace will house an exceptional scope of retailers where uptown merges with downtown, and street meets luxury – with 80 shops showcasing an eclectic range of retail [...]

In times of economic downturns businesses will always find creative ways to market themselves in more efficient ways. Some will turn to printing on differnet materials to save, but the truely smart and savy marketers will turn to new technology to reach out to their customer base at a fraction of the cost.
Today the retail [...]

“Mirror, Mirror (with the holographic superimposed image) on the wall, what is the fairest outfit of them all?”
Now you can get answers to these questions by stepping up to one of the coolest pieces of technology to hit the retail market in years. Meet the Interactive Mirror @ Bloomingdale’s of Manhattan. This 3 [...]

Moving into the season of new changes, it becomes glaringly evident through recent US Presidential election tactics by the Obama camp that online marketing is not only reaching or impressing, but truly connecting, engaging and getting responses from the 18 - 34 year old consumer.
What can  be learned from Obamamania is that retail marketing agencies and [...]