Tagged: Retail Marketing

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Famous Footwear Launches Social/Viral Site

August 19, 2009 – Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both. Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear… Read More

Tips for Facebook Brand Marketing

August 13, 2009 – 1. Fan Pages – This relatively new option provides businesses and brands with a social environment with the additional capabilities of adding widgets and modules such as polling apps. The benefit is that each time you update your wall, all… Read More

Lane Bryant Goes Social To Increase Sales

August 4, 2009 – Lane Bryant’s ‘ambitious social community’ aims to reverse trend in shrinking sales while shifting the conversation to fashion vs. size. With over 4,000 members already, the Inside Curve, a free social portal, is intended to centralize the consumer community and… Read More

462% Jump in Mom’s Use of Social Media

July 8, 2009 – The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research… Read More

Retailers – Why do consumers sign up for email?

June 11, 2009 – Retailers send more e-mail than almost any other industry, according to Forrester Research Inc., but to get the most out of marketing e-mail, they need to drill down into why different consumers subscribe, and craft campaigns accordingly. According to Forrester’s… Read More

Keeping Up With The………Kids!

June 11, 2009 – I attended a fantastic one day marketing brainstorming session hosted by retail marketers with a client yesterday.  The Dotfusion Online Marketing design and AE team were present to provide web marketing strategy and ideas. Thought provoking probing questions we asked… Read More

Executives Love Social Media

April 2, 2009 – Here I go again with another social media post. I came across a great article on BNET about why executives love social media. No surprise that the cost factor is in there. However, as I have mentioned in previous articles,… Read More

Prom Takes Shape: Yorkdale and Dotfusion Build Unique Experience To View Prom Dresses Online

March 26, 2009 – Dotfusion’s Creative and Development team with Yorkdale Shopping Centre marketing and fashion departments created a beautiful, easy to navigate, dress viewing interactive experience for teens called PROMOLOGY: -    Users can select their shape that best matches their figure -    Get… Read More

Retail Marketers are catching on to online video

February 20, 2009 – According to LiveRail, 18-to-24-year-old social network users are spending more time watching online video than ever. Yorkdale Shopping Centre in Toronto, ON is capitalizing on this trend.  Yorkdale’s retail marketing management recognizes that online video is hot, especially with young… Read More

SEO – Tying it all together

January 14, 2009 – A lot of companies are spending more and more money on SEO, in an attempt to drive more traffic toward their sites, and ultimately driving more sales. I guess the question everyone is asking is how do I do this… Read More

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