Tagged: Retail Marketing

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“Small Retail Store” Doesn’t Have to Mean “Small Marketing Campaign”

August 10, 2010 – Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees. Steven Singer Jewelers in Philadelphia… Read More

Dotfusion Launches App for Toronto’s Yorkville Shopping Neighbourhood

June 18, 2010 – Dotfusion launches the official Bloor Yorkville app for upcoming events, jobs and door to store directions for over 1600 shops and services. Bloor Yorkville is Toronto’s most celebrated neighbourhood of style and culture offering a unique blend of designer boutiques,… Read More

Foursquare at Work for Starbucks Coffee

May 18, 2010 – A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and… Read More

Gen X to Lead the Way to Global Financial Recovery

April 6, 2010 – PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y. Here are some highlights: Gen X fuels growth in initial stage of recovery: Even though Gen… Read More

The Perfect Wedding Location… A Retail Store?

February 22, 2010 – Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no… Read More

On Dec 11 – Macy’s Rewards Random Acts of Kindness

December 10, 2009 – “The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is… Read More

Town Shoes – Sharing the Love of Shoes

November 19, 2009 – Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues… Read More

Consumers Turning to Debit Rather than Credit

October 14, 2009 – There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How… Read More

How to Maximize Social Networks For Your Brand

September 3, 2009 – This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy. Studies confirm 52% of social network users had become a fan or follower… Read More

Mall Hauls on YouTube

August 27, 2009 –   Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends?  Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever… Read More

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