Retail Marketing - Shopping Center Marketing

Your store may be small, your niche obscure and your locations few (or singular), but that doesn’t mean that you can’t have a high-impact marketing campaign, without sacrificing your retirement fund, or laying off employees.
Steven Singer Jewelers in Philadelphia is a great example. Steven Singer’s focuses on prolonging a couple’s engagement process, by trying not [...]

Dotfusion launches the official Bloor Yorkville app for upcoming events, jobs and door to store directions for over 1600 shops and services.
Bloor Yorkville is Toronto’s most celebrated neighbourhood of style and culture offering a unique blend of designer boutiques, fashionable restaurants, plush hotels and world class galleries.
Download it here: http://itunes.com/apps/blooryorkville

A while back, I wrote a blog about the new(er) social media tool, called Foursquare. Foursquare is a unique location-generated social application that let’s everyone in your social media networks (even Facebook and Twitter) know exactly where you are and what you’re doing. The site motivates people to “crawl the corporate ladder” of participating companies, [...]

PricewaterhouseCooper just released a study indicating that the leaders of resolve in the global economy will likely be a result of Gen X & Y.
Here are some highlights:
Gen X fuels growth in initial stage of recovery: Even though Gen X—those aged 29 to 45—is only about three-fourths the size of the Boomer generation—it is in a [...]

Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind.
Josh and Ting Li tied [...]

“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]

Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues by responding quickly to concerns posted by customers.
Town Shoes does a great job in leveraging [...]

There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How can retailers go about encouraging to consumers to spend in this down time? Plenty of [...]

This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy.
Studies confirm 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company [...]

 
Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends? 
Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever 21, videotaped her stash and the rundown of her new party dresses has been watched more than [...]