Retail Marketing - Shopping Center Marketing

Everyone knows that Apple Stores are among the most frequently visit stores in malls and shopping centers world-wide, but who would have seen this coming? The following video will become legendary in retail spaces across the globe, if for no other reason, because it is the first of it’s kind.
Josh and Ting Li tied [...]

“The honorary holiday, National Believe Day, is part of the retailer’s “Believe” campaign, a holiday effort that kicked off this year with a TV commercial starring Queen Latifah and a little girl who makes “The Trek,” as the spot is titled, to Macy’s to mail her letter to Santa. A letter-writing campaign encourages customers to [...]

Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues by responding quickly to concerns posted by customers.
Town Shoes does a great job in leveraging [...]

There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How can retailers go about encouraging to consumers to spend in this down time? Plenty of [...]

This interesting article illustrates not only how consumers respond to a brand’s social networking initiatives, but how you as a retail marketer can optimize your social strategy.
Studies confirm 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company [...]

 
Remember the phenomenon of mall hauls when you would model all your recently purchased clothes and accessories in front of the mirror or to your friends? 
Now, a Los Angeles teenager who goes by the screen name DulceCandy87 shopped at Forever 21, videotaped her stash and the rundown of her new party dresses has been watched more than [...]

Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.
Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media [...]

1. Fan Pages - This relatively new option provides businesses and brands with a social environment with the additional capabilities of adding widgets and modules such as polling apps. The benefit is that each time you update your wall, all your fans are notified.
2. Custom Programming - Facebook now has it’s own ‘html’ called FBML. [...]

Lane Bryant’s ‘ambitious social community’ aims to reverse trend in shrinking sales while shifting the conversation to fashion vs. size.
With over 4,000 members already, the Inside Curve, a free social portal, is intended to centralize the consumer community and increase brand awareness and ultimately in store sales.
Visit Lane Bryant Inside Curve

The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC. Read More at Marketing VOX