Retail Marketing - Shopping Center Marketing

There may be a few positives to come out of the current recession. Consumers are now turning to their debit cards rather than charging purchases to their credit cards. Good for consumers, not such a rosy picture for retailers. How can retailers go about encouraging to consumers to spend in this down time? Plenty of [...]

With all the talk and reality of the current recession, have you ever wondered how high-end/luxury companies still manage to stay afloat? Why do people continue to buy expensive speciality expresso’s from Starbucks when they could save some money by purchasing a generic coffee? A series of articles on BNET might help shed some light [...]

I came across this great article on BNET, How to Decide in a Time of Confusion. Everyone is feeling the pinch these days, but keeping your team focused and productive is key.
The article breaks down many different steps you can take to help keep your plans under control. This is a great read for anyone [...]

You know all those no-name brands we all like to disregard? Well, during these tougher economic times customers are turning towards them as a good alternative to the more expensive name brands.
Safeway, along with other retailers, have taken it to the next step by innovating with new products and even providing competing retailers access to their products.
What [...]

With the recession hitting just about every market, marketers are feeling the pressure to gain customers while saving money. I recently came across a very interesting article on BNET describing a possible new playbook for marketing in the current economic climate.
In previous downturns, many marketers doubled down on large, historically profitable customers, geographies, and market [...]