Tag Archive for 'mobile'
Have You Planned Your Mobile Content Strategy?
Published by Bryce June 24th, 2010 in Measurement, Shopping Center Marketing, Social Media.Your customers habits are changing. They are becoming more likely to consume your content on their mobile device then on their home computers.
Have you prepared a strategy for publishing your online content to mobile devices?
Dotfusion has developed a system to format content specifically per device, be it laptop, tablet/iPad or mobile device such as iPhone [...]
Google Announces National Click-to-Call Mobile Ads
Published by Stephanie March 12th, 2010 in Advertising, Consumer Brands, Demographics, Innovation, Interactive Advertisement, Mobile Marketing, Online Advertising, Search Engine Marketing, Technology.Most people are starting to carry full-Internet browsing phone in their pockets, so Google has launched the new “click-to-call” feature for Google AdWords. iPhone, BlackBerry, Android and Palm Pre users should start seeing the first wave of this new feature in the very new future. While these ads won’t appear automatically, companies using Google for [...]
Vote For The Next Face of Yorkdale
Published by Bryce November 13th, 2009 in Shopping Center Marketing, Uncategorized.Yorkdale Shopping Centre has launched an online and SMS campaign that allows the public to vote for who will represent Yorkdale in their 2010 advertising campaign. Dotfusion Interactive developed the website that aggregates votes in real time while in-mall signage prompts shoppers to text their vote.
Check out the site and vote: www.yorkdaleisme.com
iPizza - Making Dough
Published by Bryce November 6th, 2009 in Mobile Marketing.I just found this interesting article outlining how Pizza Hut, Domino’s and Papa John’s are seeing their sales rise via iPhone and Mobi sites. [Full story at MarketingVox]
Dotfusion is launching it’s first iPhone app for Fashion Retailers in early January. Give is a call if you would like to learn more about launching an iPhone [...]
General Growth Introduces Mobile Ad Network for Malls
Published by Bryce June 18th, 2009 in Mobile Marketing.Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion Show at Tyson’s Galleria outside Washington and South Street Seaport in New York. Read More [...]
Fashion Retailers Embracing iPhone Apps
Published by Bryce June 5th, 2009 in Fashion, Innovation, Mobile.Many fashion retailers are taking note that their consumer base is spending more time viewing small, portable screens like those on iPhone or Blackberry to view web content.
This posting demonstrates how Oasis, a Fashion Retailer uses their iPhone app to communicate new fashions, newsletters and a store finder.
Read the full article found at eConsultancy here.
