Tagged: facebook

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Brand Sponsored Crops?

April 20, 2010 – If you are a Facebook user, Administrator, or casual viewer, it’s likely that you’ve seen FarmVille on someone’s “wall” or have been overwhelmed by notifications that someone “threw a vegetable” at someone else, in your status feed . You may… Read More

Facebook Changes “Become a Fan” to “Like”

March 31, 2010 – More than 200 million users sign into Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with… Read More

Event Promotions via the Social Platform

March 22, 2010 – You run the marketing department for a shopping center and are thinking about booking someone like Justin Beiber to perform 3 songs, and sign autographs for 30 minutes in your plaza, because your niece loves him and asked if she… Read More

Facebook Landing Pages

March 10, 2010 – Websites like Best Buy, Victoria’s Secret, Lacoste and DSW are jumping on board the train of Facebook Landing Pages. Facebook Landing Pages allow you to create custom (and simple) HTML pages for direct landing from emails and promotions. Think of… Read More

Advertising Through Social Media is Booming More Than Ever

February 17, 2010 – PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users,… Read More

Social Media Making a Holiday Impact

December 9, 2009 – Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases. Social media really appears to be emerging as… Read More

Town Shoes – Sharing the Love of Shoes

November 19, 2009 – Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues… Read More

Social Media Made Simple

October 28, 2009 – Found a great little diagram for anyone looking for some basic steps for engaging customers in the social media world. Socialnomics has the full article about viewing the social media sector simply. Companies often enter the social media fray and… Read More

Famous Footwear Launches Social/Viral Site

August 19, 2009 – Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both. Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear… Read More

Kmart’s Blogger Shopping Sprees and Contests

December 24, 2008 – Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice Kmart kick-started a social-networking campaign by giving… Read More

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