Tag Archive for 'facebook'
Advertising Through Social Media is Booming More Than Ever
Published by Stephanie February 17th, 2010 in Advertising, Branding, Consumer Brands, Retail Marketing, Social Media, Social Networking, Technology.PricewaterhouseCoopers reported in October that Internet advertising revenues totaled $10.9 billion for the first half of 2009. It’s been estimated that Facebook alone took in $435 million of that total. But for a site with nearly half a billion users, a quarter of which spend more time within the network than watching television, these numbers [...]
Social Media Making a Holiday Impact
Published by Tim December 9th, 2009 in Social Media, Social Networking, eCommerce.Social media is making a large impact this holiday shopping season. According to a recent comScore poll, 28% of online shoppers said that social media, like Twitter and Facebook, influenced their purchases.
Social media really appears to be emerging as an important marketing channel this holiday season. Its emergence is being driven by increased consumer adoption [...]
Town Shoes - Sharing the Love of Shoes
Published by Bryce November 19th, 2009 in Social Media.Dotfusion client, Town Shoes, uses Facebook to promote new arrivals, hot styles and must have shoes and boots for the winter season. This national fashion shoe retailer also finds value in growing it’s Facebook Fans to solve customer services issues by responding quickly to concerns posted by customers.
Town Shoes does a great job in leveraging [...]
Social Media Made Simple
Published by Tim October 28th, 2009 in Branding, Demographics, Social Media, Social Networking.Found a great little diagram for anyone looking for some basic steps for engaging customers in the social media world. Socialnomics has the full article about viewing the social media sector simply.
Companies often enter the social media fray and jump straight to step four, selling. This is the worst thing you can do, and it [...]
Famous Footwear Launches Social/Viral Site
Published by Bryce August 19th, 2009 in Social Media.Choosing between shoes and ice cream might be a tough call for some women, since they are passionate about both.
Famous Footwear is focusing on that love affair in a viral video that debuted last week on the family footwear retailer’s new Web site, MakeTodayUnexpected.com. The site incorporates a mix of interactive, digital and social media [...]
Kmart’s Blogger Shopping Sprees and Contests
Published by Yvette December 24th, 2008 in Advertising, Branding, Social Media, Social Networking.Retail marketers are now ready to embrace social network marketing and here’s a great case by good ole Kmart and Sears to forge us ahead toward increasing our clients share of social voice
Kmart kick-started a social-networking campaign by giving six well-known bloggers $500 gift certificates to go on a shopping spree in a Kmart store [...]
