Tagged: Consumer Engagement
“Fans” and “Friends” Are More Likely to Purchase Products
March 16, 2010 – Chadwick Martin Bailey and iModerate Research Technologies recently published a new study that shows that “friends” and “fans” of brands – via the social media spaces of Twitter and Facebook – are more likely to purchase the products of those… Read More
Web 2.0? Forget it, Web 3.0
January 7, 2009 – Over the past few months I’ve been terribly annoyed about people confusing the meaning of “Web 2.0″. It’s not about the look, it’s about the function. Now, I’ve got something to confuse them even more. “Web 1.0″ was all about… Read More