Retail Marketing - Shopping Center Marketing

The hunt for new social media tools and strategies, is endless. After loads of research with the hope that I could write a few short pieces on the best way to use each type of Social Media platform, I’ve found that the underlying message remains the same, no matter what type of platform you choose [...]

If you are a Facebook user, Administrator, or casual viewer, it’s likely that you’ve seen FarmVille on someone’s “wall” or have been overwhelmed by notifications that someone “threw a vegetable” at someone else, in your status feed . You may not know what FarmVille actually is or why people are playing it, but while you [...]

More than 200 million users sign into Facebook everyday. Until now, people who’ve liked a company, brand, band or celebrity have “Become a Fan” of their pages to show their support, hear news and informative updates as well as interact with photos. A company or brand can even allow their consumers, or “Fans” to receive special [...]

The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.
Read more at MSNBC.com »

Disney is teaming up with Apple’s retail team to reinvent their retail outlets, turning them from just stores into “Imagination Parks”. Over the next 5 years, 340 Disney Stores will be turned into interactive retail experiences.
“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” said [...]