Tag Archive for 'branding'
McDonalds Continues Coffee Battle with Starbucks
Published by Tim December 16th, 2009 in Branding, Innovation, Retail Marketing, Technology.The McDonalds/Starbucks coffee war has taken another step forward. McDonalds has announced that they will soon be offering free Wi-Fi access at most of their U.S. locations. Many are seeing this as a direct challenge to Starbucks, who currently offers paid Wi-Fi access at most locations.
Read more at MSNBC.com »
Disney to Transform its Stores
Published by Tim October 21st, 2009 in Branding, Innovation, Interactive Advertisement, Retail Marketing.Disney is teaming up with Apple’s retail team to reinvent their retail outlets, turning them from just stores into “Imagination Parks”. Over the next 5 years, 340 Disney Stores will be turned into interactive retail experiences.
“The world does not need another place to sell Disney merchandise — this only works if it’s an experience,” said [...]
