Retail Marketing - Shopping Center Marketing

If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body Wash Social Marketing department is laughing too… all the way to the bank.
Neilsen reported that [...]

This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and with big reward for them. Foursquare hit it’s 100,000,000 (yes, that’s 9 “0’s”) this week [...]

Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page? Today, a social media management company released a free tool called the Social Page Evaluator.
It’s really simple; [...]

Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of the show to create a great advertising experience. Read more at BNET.
Be sure to post links [...]

Have you ever wanted to run your own television or radio station? Check out this super cool tool that I learned about recently that I think you will all love.
This is one of the most promising new tools on the Internet in my opinion. It allows any user with a webcam or stream, [...]