Tagged: Advertising

Social Media Campaign Boosts Old Spice Body Wash Sales, 107%.

July 28, 2010 – If you’re anything like me, you YouTube Old Spice commercials with your friends and family, or anytime you need an honest laugh in the middle of the day. Now, however, we’re not the only ones laughing. The Old Spice Body… Read More

Foursquare’s 1,000,000 Daily Check-Ins, Reached 100,000,000

July 22, 2010 – This week, Foursquare hit a new milestone. Known for creating ernest in communities to “check-in” at people’s favorite spots, only to be rewarded (whether clout as Mayor, or physical discounts on products), Foursquare has cornered the geolocation-social media market, and… Read More

Determining Your Brand’s Value on Facebook

May 12, 2010 – Do you want to get a better handle of the value of your Brand’s Facebook page? Are you trying to determine the perfect Social Media package, but you just aren’t sure how to monetize the value of your Brand’s page?… Read More

Brand Integration: Ford and the Tonight Show

November 4, 2009 – Here’s a great video of brand integration done right. Ford used the Tonight Show to showcase the 2010 Taurus SHO. But here’s the catch, they didn’t just buy advertising space, they thought outside the box and used a segment of… Read More

I Scream, you scream, we all scream for U-Stream

January 6, 2009 – Have you ever wanted to run your own television or radio station? Check out this super cool tool that I learned about recently that I think you will all love. This is one of the most promising new tools on… Read More