Retail Marketing - Shopping Center Marketing

Toronto-based Sprouter.com is an online community that allows small business owners and entrepreneurs to swap links, ask questions and share ideas with their peers. Whereas most social networks focus on connecting users with people they already know, the premise behind Sprouter.com is that it’s often the people one hasn’t yet connected with—but who share common goals and interests—that can be the most valuable resources.

Accordingly, the site’s search function can help members find not just entrepreneurs in their area or industry, but also those who are discussing a topic of common interest—funding, for example. Members of the site can create profiles and start real-time discussions around any concept, company, association or event.

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